Anti-Abuse Ads

A unique way of advertising is being displayed on billboards. Aid to Children and Adolescents at Risk (ANAR) Foundation, a Mexican awareness campaign, placed ads that are seen differently by adults and children. It uses lenticular printing, which depending on the angle sends a different message. The ad is directed towards children under the age of 10, in other words under 4’5″ and it states “if somebody hurts you, phone us and we’ll help you,” with a hotline number to the right. Anyone over that height, sees “sometimes, child abuse is only visible to the child suffering it.” Image

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