Click. A bold “BECOME A MEMBER” box appears on the screen. The online shopping world has adopted a new method of exclusivity.
Flash sales sites, like Hautelook, Rue La La, Gilt Groupe, One Kings Lane, Ideeli, and My Habit are becoming increasingly popular. If you’re a woman, you know what I am talking about. Unless you live under a rock, you have been bound come across one of two of these sites via email.
These websites rely on their user base to make profits and draw in people with designer brands, like Versace and Marc Jacobs. They offer heavily discounted deals on designer items. Their business model is to offer a 50 to 70 percent sale over span of days on a variety of brands.
According to an article in TechCrunch by Leena Rao, Nordstrom bought HauteLook for $270 million and GSI Commerce bought Rue La La for $$350 million. These sites are getting popular and big corporations are jumping at the chance to purchase them.
Some clothing sites like Tobi offer deals if you Like their page on Facebook or join their mailing list. NastyGal uses similar methods. This new trend is slowly conquering the world of online shopping.